New you’s: Modular commodification

 

I am Nikon. I am my iPhone. I am a chimera, a mongrel composite of my Levis, my Dockers, my Tilly hat, my Bush Country SUV.

I am whoever I choose to be. I am whatever. I am a staunch iconic mashup doing my part to keep the wheels of industry turning. I am my modular personality du jour compliments of the advertising industry and my own f***wittedness. Cool.

 

But it gets weirder than that. And maybe more … Read more